Connect directly to your audience

Tools and services for the indie web and indie creators

The Indie Aisle model: templates + products + guides

A format for your own online platform, built from standard web technologies and tools.

Free templates

Open source modern HTML templates.

Email updates theme

A simple newsletter format to use for your emails that works across email clients and allows using any email provider to send out your emails.

Get it free

Link preview tool

Create a thumbnail image for a page on your site that gets shown for link cards when shared, such as social media, messaging, and chat apps.

Get it free


Standard web functionality for any website.


No usage limit

$3/month each

Made for microsites and landing pages

Pages – $5/month

Bundle of Pages options

Sign up to upgrade

Includes templates with pages and forms


No traffic cap

$5/month each

Made for blogs and other article feeds

  • Email subscribe + list
  • RSS feed generation
  • Comments + forum

Posts – $10/month

Bundle of Posts options

Coming in fall

Includes templates with posts and feeds


No % cut

$7/month each

Made for digital products and paid subscribers

  • Digital order handling
  • Subscriptions
  • Account sign-ups

Payments – $15/month

Bundle of Payments options

Coming in winter

Includes templates with products and orders


Straightforward how-to's on web essentials.

Email updates

Learn why you should send out emails, what to include, how to setup content, and sending emails out.

Read the guide

Your place on the web

Learn why you should have your own domain, hosting, and email address, and how to set it all up.

Coming in summer

Forms on your site

Learn the nuances of setting up forms for your site and how to submit them and use them.

Coming in summer

Using social media

Learn how to develop a social media presence and point people to your site to connect with them directly.

Coming in summer